STYLE/MODERN/EDGE

STYLE :
a way of expressing something (in language or art or music etc.) that is characteristic of a particular person or group of people or period.
a particular kind (as to appearance); "this style of shoe is in demand"

MODERN:
of, pertaining to, or characteristic of contemporary styles of art, literature, music, etc., that reject traditionally accepted or sanctioned forms and emphasize individual experimentation and sensibility.

EDGE:
beyond the norm.
different
power and strength